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Regulatory and Marketing data

Marketing and Regulatory issues

√ Marketing data : check that your own product will target the right market.

√ Regulatory compliance with local laws – Check that your own product will be considered as safe (GRAS / QPS strains).

√ Health Claims investigation according to local laws.

Claim management in Europe (R. 1924/2006).  EFSA has refused all the claims stakeholders wanted to see approved thanks to an assessment model based on pharmacology. Today the regulation EC 432/2012 came into force and forbid any health claim relevant to probiotics, in a strict point of view…
The true challenge is to find the right wording to express a claim that is not a health claim, but talk about Comfort, Well-being, Well-balanced, Equilibrium, Serenity, etc…

√ And more: Exden will also provides you with technical and scientific documents – Technical Data Sheet, Certificate of Analysis, abstracts, etc.

Marketing and Regulatory issues

Feeling the benefit” guides the 2010/2015 trends. Global Industry Analysts (GIA) « Global probiotics market will be worth $28.8bn by 2015 ». BCC Research 2010 : « Global probiotic market should reach $ 20bn by 2013 »

Global probiotic market is expected to reach $31.1 billion by 2015 with a compound annual growth rate (CAGR) of 7.6% over the previous 5-year period and it is expected to reach US$44.9 billion in 2018” Transparency Market Research 2013

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Exden – 11 Rue du Grand Pilonnais – 44470 CARQUEFOU – FRANCE

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